Copywriting 101: Features vs. Benefits in Sales Copy (And How to Know the Difference)
If there’s one thing that confuses and frustrates new (and even seasoned) copywriters when writing sales copy it’s the not-always-obvious features and benefits. (Are you thinking “I’m not a copywriter, so why should I care?” Trust me, if you’re an entrepreneur, you’re probably a copywriter.) For example, say you’re a coach and you want to […]
Aurora Is the Perfect Place to Start Your New Business
/in Business OwnersGuest post by Leslie Campos of Well Parents If starting a business is next on your list, you need to ensure it happens in the right place. The location of your company is as crucial as your business idea. Some cities, like Aurora, Colorado, offer advantages that can facilitate your long-term success. Why Choose Aurora […]