You’re a small business owner. You know you need a business website and you know you need it now (if you don’t know you need it, check out these reasons why every small business needs a website). But there’s a problem…maybe your website won’t be up and running for a couple weeks, maybe you don’t have the budget to make a website now, or maybe you don’t know where to start at all (start here). Regardless of the reason why you don’t have a website yet, while you’re waiting for your business website to be a reality, there are some things you can do.
1. Start writing
Regardless of your business type or industry, your website is going to need constantly new and updated content if it’s going to be a successful marketing tool. One of the best ways to add new content is with a blog or articles. Posting one or two new blogs/articles a week will really help to keep your business website fresh and improve your SEO scores. Even if you’re not a writer by nature (I know I’m not!), give it a shot and see where the pen – or keyboard – takes you. You just might be good at it and I know you have valuable information to share.
2. Get a strong social media game
If you don’t already have social media pages for your business, do it. Now. You should have, at minimum, Twitter, Instagram and a Facebook Page for your business. Again, this comes down to content, so don’t just make a page and forget it. Create a social media plan and stick to it. Check out this list from Hootsuite on Social Media Tips for Small Business to help get you on the right track with your social media game.
3. Start spreading the word
Despite the fact that websites and social media are the top producer of measurable ROI for business, word of mouth is still a stellar way of getting the word out about your business (see…word of mouth gets the word out!) Schedule meetings, make phone calls and get to talking to people to make them aware of your business and all you can do for them. Share that you have a business website in the works (or will have one soon, if you haven’t started building it yet), and let them know you’ll contact them soon with details. That provides you a touch point now, and a great reason to get back in touch with them once your website is done!
The bottom line is that even if you don’t have a business website yet, there are things you can do in preparation for that glorious day when your site goes live. Like anything else in business, you can’t just sit back and wait for the customers to come knocking at your door. Getting people to your site and converting them from visitors to customers will require work, but you can get a head start on that work right now. So go on. Get to work!