Facebook recently announced that it has changed the way Facebook Ads target specific people and groups. This change specifically applies to ads offering housing, employment or credit opportunities. It drastically reduces the number of categories and groups available for ad targeting by advertisers offering those opportunities. For instance, advertisers in those industries will no longer be able to target by age, gender or zip code. Also, any categories that include “multicultural affinity targeting” or “detailed targeting option describing or appearing to relate to protected classes” will no longer available.
This change is a part of a settlement with the NFHA, ACLU, CWA and some other groups. The goal of this change is to prevent the Facebook Ads from being used to discriminate. Facebook COO Sheryl Sandberg said the hope is that it will “better protect people on Facebook”.
What do you think about this change to Facebook Ads? Will it change anything about the way you use the Facebook Ads service?