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In-person events are starting to make a comeback. So here are some tips to help you plan a successful in-person event, even in the post-pandemic business scene. Fun & profitable events are still possible! buff.ly/36BLEyu![]()
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How Much Does Video Really Matter to Your Marketing?
/in Advertising, Business Owners, Marketing /by adminHave you been ignoring video, hoping it will just go away? Or worse, thinking you can accomplish the same goals without it? I’m here to tell you, video is going nowhere. YouTube is the second-largest search engine in the world and TikTok recently overtook YouTube for the number of hours watched per month. Video clips […]
4 Tips To Expand Your Company’s List of Repeat Customers
/in Advertising, Business Owners, Marketing /by adminGuest post by Leslie Campos of Well Parents Experts assert that repeat customers are more valuable than new ones because those who already have confidence in your business generally spend more money on your products and are willing to recommend your company to friends. Unfortunately, making a great first impression during a patron’s initial visit […]
How to Have a Successful In-Person Event
/in Advertising, Business Owners, Marketing /by adminIt’s been a long year and many live, in-person events have been put on hold due to the pandemic. That doesn’t mean that live events are a thing of the past though. We’re slowly starting to see them come back and we think people are ready to get out of their houses and attend more […]
Fundamental Steps for Starting a Small Business in Your Local Community
/in Business Owners, Success Life /by adminGuest post by Katie Conroy of advicemine.com Entrepreneurship can be one of the most fulfilling career paths you can take. Among other benefits, it allows you to do something you’re passionate about, scale at your own pace, and have more control of your work-life balance. And starting a small business in your local community means […]
How to Create Sharable Content That Goes Viral
/in Business Owners, Copywriting, Marketing, Websites /by adminEver wonder what makes some posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and creativity into your efforts. 1. Everyone Loves Infographics Whether […]
Getting More Clients by Thinking Like a Farmer
/in Business Owners, Communication, Copywriting, Websites /by adminThink all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? We all know that’s not how it works. That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He […]
5 Life-Saving Professional Services for Stay-at-Home Moms Starting a Business
/in Business Owners, Marketing, Productivity /by adminGuest post by Leslie Campos of Well Parents Staying at home and taking care of your children is a challenge enough of its own, but simultaneously taking on the role of an entrepreneur can make your day-to-day schedule even more difficult to handle. The launch of your company is a vital and time-consuming period as a business […]
How A Freelance Developer Can Protect Your Website Against Cyber Attacks
/in Business Owners, Websites /by adminGuest post by Cody McBride of Tech Deck The business world is moving online, and this increased access to the digital world makes your company susceptible to cyber attacks. Sensitive data and financial information is an attractive target for cybercriminals. Regardless of whether you are a large business owner or an individual, protecting your website […]
Website Security 101: Keeping Your WordPress Site Safe from Hackers
/in Business Owners, Websites /by adminAre website security concerns keeping you from enjoying the flexibility and power of WordPress? If you’ve bought into the hype that WordPress is inherently insecure, then you’re missing out on all the great things WordPress has to offer, for no good reason. The fact is, while WordPress sites do get hacked, they are no more […]
How to Make Extra Money on the Side Without Running Yourself Ragged
/in Business Owners, Success Life /by adminGuest post by Cherie Mclaughlin of Couch Based Biz If you’re wishing you had a little extra cash these days, you’re not alone. More and more workers are taking on extra jobs or getting creative with income sources — on the side. The trick is in figuring out how to make extra money without burning […]
3 Tips for Better Live Videos
/in Advertising, Business Owners, Marketing /by adminLive videos are everywhere – Periscope, YouTube, Facebook, and who knows how many more in the future. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you […]
Lessons Learned: What a Lost Client Really Tells You
/in Business Owners, Communication /by adminWe’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing. Exit Interview Typically done when you leave a job, […]
Outlandish Stunts: How to Drive a Ton of Traffic with Crazy Claims (and Have Fun Doing It!)
/in Business Owners, Marketing /by adminHere’s one sure way to build up a great following fast: do something just a little crazy. If you’ve ever watched a reality TV show such as Married at First Sight or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each […]
Get Seen, Get Traffic: Three Ways to Borrow Someone Else’s Audience
/in Marketing, Websites /by adminAsk nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.” You need traffic to build an email list. You need traffic to make sales. You need traffic to fill your coaching programs. So the big question is, where do you get all that traffic? Sure, […]
How to Have a Stress-Free Business Launch
/in Business Owners, Success Life /by adminLet’s face it, the last thing you want to do now that you’ve decided to finally leave the 9-to-5 job is to add more stress to your life. Isn’t that why you decided to build your own business in the first place? You’re looking for freedom from your awful boss, nasty coworkers, and the limitations […]
Email Subject Lines That Increase Your Open Rates
/in Advertising, Business Owners, Communication, Marketing /by adminIt’s one metric we consistently watch and try to improve: email open rates. There’s a good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest coaching program Your latest must-have tool discovery That epic blog post you just wrote The trouble is, you only have about […]
Generate More Sales and Repeat Customers With Automation
/in Advertising, Business Owners, Marketing, Productivity /by adminAs any smart business owner knows, the key to passive income is a well-established (and full) funnel. So of course you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and downsells. Well done! But what about the follow-up? Do you contact customers about the products or services […]
Pain Points: What You Must Know About Your Potential Clients
/in Business Owners, Communication, Copywriting, Marketing /by adminHow well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know their business, their age, their income, and education levels. You know where they live and how many kids they have and what their biggest dreams are. But do you really know what drives them? We’re […]
Copywriting 101: Features vs. Benefits in Sales Copy (And How to Know the Difference)
/in Business Owners, Communication, Copywriting, Marketing /by adminIf there’s one thing that confuses and frustrates new (and even seasoned) copywriters when writing sales copy it’s the not-always-obvious features and benefits. (Are you thinking “I’m not a copywriter, so why should I care?” Trust me, if you’re an entrepreneur, you’re probably a copywriter.) We want to share all the great things about our […]
Common Mistakes That Send Affiliate Partners Running
/in Advertising, Business Owners, Marketing, Productivity, Websites /by adminAffiliate Partners are a huge asset for any coach or product seller. They’re the ones who are out there singing your praises, spreading the word about your services, and helping you reach a larger audience than you could on your own. Not only that, but they generously lend their good name and reputation to your […]
3 Proven Ways to Market Your Business (Marketing Made Easy)
/in Advertising, Business Owners, Marketing /by adminThe world is filled with great ideas and broke business owners with fabulous products but no sales. The fact is, ideas are not what drives most businesses success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with […]
7 Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)
/in Business Owners, Communication, Copywriting, Websites /by adminWhen you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at […]
More Important Than Money: Understanding Your Real “WHY” to Achieve Real Success
/in Business Owners, Success Life /by adminWhat do super-successful coaches and small business owners all have in common? It’s not experience. It’s not extraordinary skills. It’s not even a powerful drive. Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of […]
The Art of the Soft Sell: How to Get the Click on Your Sales Page Without (Really) Asking for It
/in Advertising, Business Owners, Websites /by adminWe’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. In fact, by taking a […]
Quick and Easy Tweaks to Automate Your Sales Funnel
/in Advertising, Business Owners, Marketing, Productivity, Websites /by adminDisclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read our disclosure for more info. When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more […]
3 Unusual Places to Find Affiliate Partners
/in Business Owners, Marketing, Productivity /by adminNo matter how proudly you embrace the “solopreneur” title, there comes a time when you absolutely must reach out for help. And for savvy business owners, that help often comes in the form of affiliate partners. Also called JV partners, affiliates act as your own private sales army, spreading the word about your products and […]
6 Easy Ways to Energize Your Workday
/in Business Owners, Productivity, Success Life /by adminWhile you’re at work, it’s common to feel overwhelmed with all the projects you’re juggling. Concentrating for a long period of time can be taxing both emotionally and physically. This often results in a tired mind, aching muscles, and a complete lack of energy. What can you do to revive and energize yourself during your […]
Eliminate All But The Essential Tasks: A Guide to De-Cluttering Your Life
/in Business Owners, Productivity, Success Life /by adminIf you have an endless list of tasks that need to be done, and most of us do, it can be overwhelming. The list just gets longer and longer each day because you can’t get today’s list completed, and more tasks just keep coming at you. If you can pare your list of to-dos down […]
What is Success?
/in Business Owners, Success Life /by adminHow do you define success? Would you consider yourself successful to be at a C-level position in a big organization or to be your own boss in a small business? To many, success is obvious. It’s a life that includes a nice car, a fine home, an impressive job, and an attractive spouse. Yet, people […]
A Remote Worker’s Guide to Balancing Home and Work
/in Business Owners /by adminRegardless if you do remote work and punch a clock or if you’re a business owner that works from home, balancing your home and career can be a challenge. As a remote worker, how do you allocate your time between personal and professional responsibilities? How can you focus on conference calls when you’re surrounded by […]
Entrepreneurs: 3 Crucial Questions That Can Increase Your Profits
/in Business Owners /by adminA high percentage of people who opt to run their own business find themselves working longer hours for less money than the job they worked so hard to escape from. That’s not all bad news, though, because they at least have the freedom that they craved. They don’t have to answer to anyone. But is […]
10 Steps to Improve Your Search Engine Ranking (SEO)
/in Marketing /by adminSearch engine optimization (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales. The opportune place to be when someone is looking for the types of products, services, or information you offer […]
11 Quick Tips to Add Hours to Your Day and Be More Productive
/in Business Owners /by adminAs business owners, we’re all stretched for time. You can’t wave a magic wand and make the day longer. But there are things you can do to save time. And there are things you can do to maximize what you accomplish with your time. In essence, you can add hours to your day. This will […]
3 Proven Strategies for Small Business Owners to Increase Cash Flow
/in Advertising, Marketing /by adminIs your small business struggling to make enough profit to pay the bills? Low cash flow and living paycheck to paycheck can be quite frustrating. Perhaps you started a small business so you could pursue your dream while earning money at the same time. If so, then you know that it isn’t always easy to […]
How to Learn Online Marketing at Home
/in Marketing /by adminTo become successful with online marketing, one must develop the necessary skills and knowledge to produce the best results. This will take hard work and patience, but the good news is that you do not need to attend a college or university to get these skills. In this guide, you’ll discover some methods you can […]
Instagram Account Lock – Why it Happens and What to Do
/in Marketing, SRD Social Post /by adminIn recent weeks, Instagram has cracked down on users who have violated their Community Guidelines. As a part of this process, Instagram casts a wide net around certain areas, so many users who have not actually violated anything are also getting an Instagram Account Lock notification. Here’s how to know if you have actually violated […]
How to Start a Conversation in (almost) Any Situation (Infographic)
/in Communication, Infographics /by adminA big part of being a business owner is in-person communication. Actually, that’s a big part of just being human – it’s something we all face. If you’re anything like some of us here at Steady Radiance Design, the thought of the conversations at networking events or conferences might make you shudder. First you have […]
Health-Related Facebook Pages Could See Downgraded Posts for Sensationalist Health Claims
/in Advertising, Marketing /by adminLast Tuesday, July 2, 2019, Facebook announced that they implemented two new post ranking updates to their most recent algorithm which was released last month. These updates target Pages that post “exaggerated or sensational health claims [or are] attempting to sell products or services based on health-related claims.” According to Travis Yeh, Facebook Product Manager, […]
The Importance of a Mobile-Friendly Website (Infographic)
/in Infographics, Websites /by adminEnsuring that your website is responsive (mobile-friendly) should be the top thing on your marketing to-do list. Check out the statistics and the mobile-friendly website infographic below to learn why! (click here to go straight to the infographic) 64% of small businesses currently have a website. Of those websites, 81% mobile-friendly. (Clutch) As the number […]
Power Up Your Social Media Marketing
/in Marketing /by adminOne of the least expensive ways to improve your marketing is to ensure that your social media game is on point. In fact, according to a recent study from Clutch, Social Media is the second-highest priority for Small Businesses (second to a business website) and three out of five small businesses use basic social media […]
Facebook Released 2019 Q1 Numbers on Automated Standards Enforcement
/in Advertising, Marketing /by adminIf you’ve been on Facebook for any amount of time (for business or personal use), it’s likely that you’ve had a post flagged for some sort of violation of Facebook’s community standards. As Facebook comes under more scrutiny for the content posted on their platform, they have increased the automated detection of said content. For […]
How to Increase Your Website Traffic Right Now for Free
/in Marketing /by adminYou’ve just built a website (or had one built), so now you have a brand new, shiny website. It looks great, it has good SEO, and it has all the information anyone could ask for…but no one is visiting your site. Why not? Getting new website traffic is not just a matter of building a […]
Facebook Plans to Merge Messenger, WhatsApp and Instagram
/in Marketing /by adminFacebook announces plans to merge Messenger, WhatsApp and Instagram. The three are the main messaging services in the Facebook “family of apps”.
Google My Business Update a Game Changer for Service Businesses
/in Marketing /by adminA new change to Google My Business could be a game changer for many small businesses, specifically those in the Service Industry.
Video Advertising on Social Media: The One Thing You Need to Know
/in Advertising, Marketing /by adminThe one thing you need to know about video ads is how to measure the ROI. Start with learning what constitutes a “video view” on each platform.
Facebook Ads Just Lost Some Oomph for Some Small Businesses
/in Advertising /by adminFacebook recently announced that it has changed the way Facebook Ads target specific people for the housing, employment and credit industries.
The Scoop on Hashtags
/in Advertising, Marketing /by adminWhether you’re a seasoned hashtag expert or you still call it a “pound sign”, hashtags can still befuddle the best of us. To help clear that up, we’re going to to over some hashtag basics.
What You Can Do While You’re Waiting For Your Business Website
/in Marketing, Websites /by adminYou’re a small business owner. You know you need a business website and you know you need it now (if you don’t know you need it, check out these reasons why every small business needs a website). But there’s a problem…maybe your website won’t be up and running for a couple weeks, maybe you don’t […]