Fast and Easy Products

How many partially completed products, books, or group coaching programs do you have sitting around on your shelves or in your computer? If you’re like most entrepreneurs, the answer is a resounding “far too many!” And frankly, the reason you have all of those incomplete projects isn’t because you don’t know your subject, or because you’re a poor writer, or even because you don’t have time. The real reason is because you’re overthinking the whole process. Fast and easy products are much more simple than you may think.

Right now, you’re probably buying into the belief that you must:

  • Create something from scratch.
  • Make something that looks just like every other program or product in your niche.
  • Build something so comprehensive and massive that it encompasses every aspect of your subject, from soup to nuts.

And every one of these beliefs is holding you back from creating the exact program your target market is looking for—and it just happens to be something you can put together in an afternoon (or less) with the content you already have on hand.

Step 1: Identify The Problem

This is not a huge, overreaching problem such as “how do I build a mailing list” but rather a single problem that has a single solution. So rather than trying to solve the problem of building an entire list, try solving the problem of just setting up a mailing list.

It’s a single problem that you very likely have the solution for right in your business documentation. Easy products should be just that – easy!

Step 2: Define Your Process

Using the example of setting up a mailing list, chances are you have worksheets and checklists for your VA (or you) to follow. It’s a step-by-step plan that walks you or your team through the process of setting up a new mailing list.

For someone who’s struggling with getting their first auto-responder set up, this simple and easy deliverable can be a real lifesaver.

Step 3: Share What Works

Package up your already existing business documentation and viola! You have a new fast and easy product you can get up for sale in a single afternoon.

The only question now is, why haven’t you done it yet?

 

Image from Pixabay

Mailing List 101

Your ready to start building your mailing list, or utilizing your existing list, but where do you start? The question that’s on everyone’s mind when they start thinking about mailing lists is usually: “Which service should I use?” You’ve probably wondered yourself, and maybe even spent a few hours (or days, or weeks) researching your options.

Stop!

This is not the question you should be asking (yet), and it’s exactly why so many entrepreneurs get stuck in the planning stage of list building.

The First Step In List Building

Before you need to think about tools, you must ask yourself this: “How can I best serve my market?”

Whether you’re target market are coaching business owners, new moms, bloggers, or youth pastors, they have a need that only you can fulfill. And when you discover what that need is, you’ll have two valuable pieces of information:

  1. What incentive will be a true no-brainer for your ideal client to opt-in to your list?
  2. How can you use your mailing list to provide the best value for those who join your list?

Don’t over-think these questions, though. Your opt-in incentive can be as simple as a resource guide or a short how-to video that answers a common question. You don’t have to go overboard with dozens of downloads and a 100-page eBook. Rather than providing value, these massive downloads are more likely to overwhelm your reader than encourage them to learn more. If you need help building your opt-in incentive, reach out to us here at Steady Radiance Design – we can help!

And when it comes to providing value to your list members, keep three things in mind:

  1. Regular communication is a must (consider an auto-responder series if you’re not good with scheduling email updates).
  2. Marketing should always be second to information—too much selling will cause your opt-out rates to soar.
  3. It’s your responsibility as a thought leader in your market to distill and provide the information, tools and products your audience needs.

Step Two in List Building

Now that you’ve established how you can serve your market, ask yourself: “What is my list-building goal?”

How will you be using your list? Will you:

  • Send a weekly or monthly newsletter?
  • Create an auto-responder series that delivers content on a pre-determined schedule?
  • Use affiliate links as an income generator?
  • Promote your own services and products?

The answers to these questions will help you determine not only the right tool for your list-building needs, but will also determine the path for your ongoing mailing list content, promotions, and growth.

Next Steps

Now that you’ve answered those two questions, you’re ready to research and decide on a mailing service. Make sure whatever service you choose fits into your brand, goals for serving your market, and goals for using your list. Happy mailing!

 

Image from Pixabay.

Go With the Flow: Managing Cash Flow for a Healthy Business

Guest post by Michael Stephenson of The Entrepreneur Hub

Whether your business is a $10 lemonade stand or a $1,000,000 tech venture, positive cash flow is intertwined with long-term success. But reaching and maintaining healthy incomings/outgoings is not always easy and, in fact, becomes a lot harder as your business grows. That’s why it’s important, while your operations are small, to develop good habits for managing cash flow that you can use in the years to come.

Monitoring

It’s hard to make necessary changes to your work processes if you don’t have a clear overview of inflows and outflows. At any moment, you’ll need to know your expense costs, inventory quantities, active projects, due invoices, fixed assets, and more so that you can accurately calculate cash flow and use your findings to build an airtight financial plan moving forward. Even if you’re a full-time entrepreneur/business owner, it will pay to spend some time building a working knowledge of accountancy.

Once you’ve dug out your bank statements, calculated your overheads, and collected all of your contracts, the next step is to quantify and store this information. If you haven’t already, it’s never too early to invest in accounting software. You can use this software to help track times, build reports, create and monitor invoices, and store receipts. Try to look for software that is suitably designed for small businesses and that you can easily use and operate independently. You can also invest in data analysis services to gain insight into your company’s operations. You can find data analysis professionals on freelance job platforms and vet candidates by reviews, experience, and skills.

Cutting Costs

Even when things are running smoothly, a savvy business owner is always looking to cut costs where possible. The best and perhaps the easiest way of doing this is to aim attention at recurring costs like subscriptions, office supplies, utility bills, insurance plans, or loans. For example, with the popularization of remote working, it’s possible to skip a hefty office contract entirely and conduct all business from home or in shared spaces.

Remember, even though it’s important to save money, you need to be careful how you go about doing this. One of the common mistakes when reviewing your budget is to slash marketing or advertising. This can be tempting for a business, especially during a recession, but oftentimes the value of marketing is multiplied in more difficult economic circumstances. Instead, consider adapting your processes – for example, you might try to utilize cost-efficient strategies such as PPC or paid social, rather than expensive ad campaigns or spending through an agency.

Adapting Your Business

Sometimes, to get to a positive cash flow, it’s necessary to make profound changes not just to your work practices but to the business itself. Using a sole proprietorship, for example, you can usually enjoy reduced tax rates (as there will be no legal separation between you and your business). Registering as a sole proprietorship will also save you on legal costs, as these will no longer pertain to state registration or obtaining an agent. Remember, before you take any major steps, it’s always a good idea to find the right financial advisor first since managing cash flow is just one element of your overall business financial management.

Another common strategy is to move everything to the digital space. Most businesses founded in the 2010s were either digital or have transitioned online. This is a major advantage for erasing geographical limitations, improving your reach across consumers, and, of course, saving cash on personnel and illiquid assets. Even though it’s an easy adjustment, you should make sure you’ve done plenty of research before you buy a domain or spend on online services.

You can also revamp your marketing efforts to improve your cash flow. In today’s business climate, digital marketing is an essential part of promoting your products and services. The pros at Steady Radiance Design can handle all your web design, SEO, and social media management needs so you can build your brand effectively. Need a budget-friendly way to create dynamic images for your marketing materials? You can utilize a free remove background tool which allows you to customize your images.

Recent studies found that 29% of businesses fail due to a lack of cash. If you can’t pay salaries, suppliers, or afford the resources you need to operate as normal, your business simply can’t function. Keeping strict cash management is essential, not just to the working of your business, but also to its long-term future.

 

Image by Pexels

How Much Does Video Really Matter to Your Marketing?

Have you been ignoring video, hoping it will just go away? Or worse, thinking you can accomplish the same goals without it?

I’m here to tell you, video is going nowhere. YouTube is the second-largest search engine in the world and TikTok recently overtook YouTube for the number of hours watched per month. Video clips on social platforms such as Facebook and Twitter enjoy far more engagement than do plain text or even image-based updates. And when it comes to training programs, most people prefer video to text or at least a combination of the two.

And now with streaming video, this new marketing channel has become even more important.

  • Live video lets viewers get to know you better
  • Your personality and brand shine through in ways written words or pre-recorded video simply cannot manage
  • A built-in sense of urgency makes it easy to connect with your action takers (trust me, FOMO is a real thing – that’s “Fear Of Missing Out”).
  • Repurposing video for other channels is easy and super productive
  • Facebook and other social networks appear to give more weight to video, showing it in more newsfeeds than other post formats

In addition to all of that, video is easy to produce – especially the new streaming services. Simply prop up your smartphone, log into your preferred app, and viola! You’re live.

And because it’s a live, streaming video, your viewers likely have less expectation of perfection. For example, with a scripted webinar, they expect a certain polish. But with streaming video, you can get away with a much more lighthearted, go-with-the-flow style. It’s perfect for Q&A sessions, special announcements, group coaching, or anything else where you simply want to connect with your audience, and there’s no agenda.

Don’t Abandon Your Other Marketing Channels

We see this happen a lot – a hot new marketing tool or strategy comes along, and all of a sudden everyone is on board – much to the detriment of the tried-and-true methods.

Remember, you have loyal fans on many platforms: Twitter, Facebook, Snapchat, TikTok, your blog, etc. And these fans won’t always be quick to move to a new site just to stay in touch. You owe it to them to maintain your presence on other social sites as well.

So while Facebook Live (and other streaming video services) definitely matters when it comes to your overall marketing efforts, it’s not the end-all, be-all tool that will outshine all others.

4 Tips To Expand Your Company’s List of Repeat Customers

Guest post by Leslie Campos of Well Parents

Experts assert that repeat customers are more valuable than new ones because those who already have confidence in your business generally spend more money on your products and are willing to recommend your company to friends. Unfortunately, making a great first impression during a patron’s initial visit is not enough to secure his or her business well into the future. Encouraging loyalty in consumers requires careful strategizing and investment of time and resources.

Here are four things your company can do to ensure your customer’s first visit is not their last.

  1. Provide Superior Products
    A critical factor in earning patrons’ continued business is offering goods that exceed people’s expectations. High-quality products should be visually appealing, effective, and simple to obtain and use. When consumers feel they can depend on your company to provide a good value for the money they spend, they are more likely to continue working with you moving forward. This also applies to the way you serve patrons, as, according to Ameritas, statistics show that customer service has a significant impact on the likelihood of keeping current clients and earning their recommendations. Make sure your company is reachable, friendly, and quick to resolve issues.

    While offering exceptional products and services may seem to be straightforward, it isn’t always simple in practice. A good way to improve your skills related to marketing, managing employees, budgeting and similar tasks is to return to school to earn your Master of Business Administration degree. MBA programs cover a wide range of topics to sharpen your business acumen in all these areas and more. And a reputable online MBA degree program gives you the flexibility you need to earn your degree on your terms. You can earn while you learn, continuing to work full-time and manage your responsibilities while earning your degree without having to attend in-person classes.

  1. Foster a Sense of Community
    Although connecting with individuals is a key aspect of holistic marketing techniques, Inc. magazine notes that experienced businesspeople argue that bringing patrons together as a community is another effective way to hold on to previous customers. To accomplish this, your company must consistently provide useful content and engage with patrons on public forums. For instance, you could regularly post updates on social media that people can follow to learn about new merchandise or upcoming events. For automated, high-quality posts and top-notch social media content and service, contact the pros at Steady Radiance Design!
  1. Reward Loyalty
    Harvard Business Review notes studies have shown that rewards programs are an effective way to establish long-term customer relationships. Even so, these strategies must be carefully planned so they target the most valuable patrons without sacrificing profits. There are a number of different types of rewards programs commonly used by various businesses, including tier, subscription, point and partner programs. Though the style you employ depends on your business model, the overall goal is to offer a future benefit that clients can earn by spending more money on your products and services.
  1. Clarify Your Identity and Mission
    While it may seem that consumers do not care who you are as long as you offer what they need, companies’ values are often very important to the public. When patrons feel they share key worldviews with your business, they are much more likely to support you with their purchases. Company goals may vary widely, but they generally speak to a desire to improve the world or individuals’ lives in some way.

Whether your business is large or small, in person or online, repeat customers are essential to your success. Remember to establish relationships with your patrons and to earn their confidence by allowing them to get to know your company and the surrounding community while enjoying your products.

How to Have a Successful In-Person Event

It’s been a long year and many live, in-person events have been put on hold due to the pandemic. That doesn’t mean that live events are a thing of the past though. We’re slowly starting to see them come back and we think people are ready to get out of their houses and attend more in-person events! From conferences and workshops to fairs and festivals, we still think it’s definitely possible to have a successful in-person event. We fully support the idea of keeping your business and your community safe, so please keep that in mind before planning an in-person event! Even if it can’t happen now, there’s no better time to start the planning phase than right now!

Having a successful in-person event requires a little more work than a webinar or Zoom event, but they are much more profitable and fun for all involved. Sure, they take a bit of planning, but if you follow these tips you’ll be well on your way.

  1. Have a Clear Objective – Your first need is to have a clear objective for the event. That is the only way you can successfully market it to your audience as well as potential JV partners and sponsors. People can see when something is well-considered or not.
  2. Find JV Partners – A joint venture partner (or two or three) can help you pull off a much larger and well-attended event than if you did it all alone. The JV partners should be people who offer complementary products and services to yours rather than direct competitors.
  3. Hire an Event Planner – The cost of an event planner is more than worth it when you consider all the little things that need to be done to ensure your event goes smoothly. An experienced event planner can actually save you money by helping prevent costly mistakes.
  4. Recruit Volunteers – Once you know that the event is going to happen and you’ve sold a few tickets, it’s time to recruit some volunteers. The best volunteers are those who have signed up for information about your event but for whatever reason cannot afford to go but fit within your demographic.
  5. Market Everywhere – Well, market wherever your audience lives, plays, works, and socializes. Your marketing should be directed and specific in order to get a good response. You can have Facebook Live videos, webinars, articles, blog posts, eReports, and more to promote your event. Everyone involved should be promoting the event. Also, consider advertising your event in the local paper or on local radio stations to attract new people who might not find you online.
  6. Collect Leads – During your marketing, find ways to collect leads because the people you market to via email directly are more likely to sign up for your event than people who find your information in other ways. Consider allowing affiliates to market your event too.
  7. Land Sponsorships – If you can land a well-known sponsor for your event it will make your event seem even more impressive when you say “sponsored by XYZ Corporation” if that corporation or entity is well known and trusted by your audience.
  8. Choose the Right Venue – One of the most important decisions you’ll make is where your event will occur. Ensure that the space is right for the size of your event. You don’t want people to feel too crowded, or as if they are swallowed up by the venue. You also want the style of the event to fit in with the style your audience has in terms of them worrying about what to wear and how to present themselves.
  9. Get Technical Help – Even if you’re great with technology, monitors, computers, microphones, and whatnot you really want someone else to take care of these issues. You want to be a personality at the event, not the technical person because it will take away from some of the fun for you. You’ll have enough things to do as it is.
  10. Practice the Performance – Your speech, the order of the talks, the use of the technology, and so forth needs to be completed on-site at the event location when possible to avoid any issues with lighting, technology, or even walking up a step or two to get to the podium. This will make you all look more professional and avoid mishaps.
  11. Test Technology – It’s been mentioned more than once in this list, but that’s how important it is. You should ask speakers to send you a copy of their presentation prior to the event so that if something happens you’ll have a copy, they’ll have a copy, and put a copy in the cloud just in case. But do not assume the internet will work. Have backup plans.
  12. Allow for Breaks – Don’t forget to put realistic breaks into your event so that your participants do not get too fatigued or uncomfortable. Even interesting talks can put people to sleep if they are uncomfortable, hungry, or need to use the restroom.
  13. Ensure the Temperature is Comfortable – A very important component of a successful event is how the environment feels to the participants. You don’t want it to be too cold or too warm in the location. If there is an issue, ask it to be fixed on behalf of your guests.
  14. Serve Healthy Food – It’s tempting to go crazy and serve heavy food that will shock and awe the participants but you really want them to focus on your message and not their full and possibly sick and overfed stomachs. Give options for different types of people. You can survey those who purchased a ticket to ensure the food choice fits most people.

Good planning and plenty of forethought will help ensure a successful in-person event. Not only that, but you’ll be able to create a profitable and fun outing for everyone involved.

Fundamental Steps for Starting a Small Business in Your Local Community

Guest post by Katie Conroy of advicemine.com

Entrepreneurship can be one of the most fulfilling career paths you can take. Among other benefits, it allows you to do something you’re passionate about, scale at your own pace, and have more control of your work-life balance. And starting a small business in your local community means that you can contribute to the health of your local economy, provide jobs to residents, and develop meaningful relationships with your customers.

But getting a business off the ground in a way that positions you for long-term success is not easy. Along with saving up the capital, securing any additional funding necessary, and obtaining any licenses and permits needed, Steady Radiance Design has listed some other essential steps you’ll need to take:

Think Through Your Ideas

You know the knowledge and skills you’ve acquired up to this point in your career. While expertise is important when choosing what type of business to start, however, it’s not everything. Consider any passions or interests you’ve acquired over the years, and combine those with your current expertise to make a list of potential business ideas.

Study Up

If you decide to pursue something out of your comfort zone, then you’ll need to learn as much as you can about the industry or niche. Devour business and leadership books, find a mentor who can help prepare you for the challenges ahead, and look for conferences and other industry events that you can participate in.

Another option is to go back to school. These days, you can complete almost any type of program online, which is very convenient and allows you to work at your own pace. If you joined an online business program, you could strengthen your business acumen while also making connections to instructors and students, which could prove beneficial down the road. Marketing, business management, and management and leadership are popular programs to consider when starting a small business.

Listen to the Residents

Once you have some ideas that you can imagine yourself pursuing, take to researching the local market to gauge whether or not there is a need for the products or services. If there isn’t really demand for what your business idea would provide, then it’s a non-starter. You have to ensure there is a potential for profit. Along with conducting market research, seek feedback from local residents via online surveys and in-person conversations.

Create a Business Plan

So, you’ve determined a business idea that can bring you fulfillment, help the community, and make a profit. Now, create a business plan that includes your mission statement, product/service details, marketing strategies, target audience, financial projections, and any other information related to your goals.

Zero in on a Location

If you’ll be working out of a brick-and-mortar store or office building, the location you choose is key. Look for a spot with low taxes, low crime rates, and plenty of parking. If you’re opening a retail business, try to find a high-traffic area of town that will attract customers.

Stay Involved in the Community

Finally, one of the greatest privileges of starting a small business is that you will be in a position to contribute to your community. Consider offering free services or products to schools, libraries, and nonprofits in your area. Start a workshop or course to help other local professionals and small businesses in your industry succeed. And look for community events and charities that you can sponsor. Not only does contributing to the community show that you care about your neighbors, but it will ultimately benefit your company’s success as well.

If you want to lead a fulfilling career while making an impact on your community, starting a local business is the way to go. Following the tips above will put you in a solid position to succeed as a business owner in your neighborhood. However, there are other factors involved in getting a business off the ground, so be sure to keep researching other steps you can take to increase your chances of success.

Do you need help with your branding, design, and social media? Turn to the expert services of Steady Radiance Design; “our business is making your business shine!”

Image via Pexels

How to Create Sharable Content That Goes Viral

Ever wonder what makes some posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and creativity into your efforts.

1. Everyone Loves Infographics

Whether you want to know more about how coffee is grown, or you’re looking for ways to boost your blog traffic, you’ll find a variety of infographics to fill you in.

These colorful, easy-to-read graphics share vast amounts of data while still entertaining an audience. By condensing numbers and stats down to easily digestible bite-sized pieces, you can make valuable information highly understandable for any audience. Even better, your market will be happy to share (and share and share).

If you’re not artistic or don’t have the skills required to create your own, we can help you make infographics your audience will love.

**Pro tip: create an embeddable link for your infographic and encourage other blog owners to share it on their sites. You’ll automatically drive traffic from every site that posts your content. If you don’t know how to do that, reach out to us for help!

2. Create Valuable Posts

Writing a blog post? Don’t just skim the surface of a topic. Dig deep. Provide as much information as you can on the topic.

While some bloggers will tell you that shorter is better, the truth is, posts of 3,000 words are more likely to be shared than their shorter cousins. So don’t worry about attention spans. Readers have proven they want good info and they don’t mind digging into a long post to find it. The bottom line – more detail = more shareable content.

3. Let Your Personality Shine

No one wants to read or share another post that just agrees with the masses or doesn’t share any new ideas. Not you and not your audience.

What they do want—and what they’ll happily share with their friends and fans—is personality-driven pieces that aren’t afraid to take a stand.

That’s what makes many bloggers and coaches so popular. You know, simply by reading their content and watching their videos, that what you see is exactly what you get. Nothing is hidden; there’s no “corporate speak” to be found.

It’s easy to form a connection with someone like that because you feel like you know them personally. And what do you do with your friend’s content? You share it, of course!

 

It doesn’t take much to create shareable content. Just be yourself, be transparent, and be valuable. In short, just do what you’re already doing, only with a little bit more oomph!

Getting More Clients by Thinking Like a Farmer

Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? We all know that’s not how it works. That farmer has worked hard all year long to prepare for that week or two of reward.

He prepared the ground following last year’s harvest. He planted seeds in the spring. He watered and fertilized and protected his fragile crops from pests and drought and poor weather. And finally, after months of work, he enjoys the results.

Your business works the same way, and if you take a page from the farmer’s playbook, you’ll soon be reaping the rewards, too – in the form of getting more clients.

Preparing the Ground

This is your brand, your voice, your very presence in your market. If you’re just starting out—like that farmer after his harvest—you’ll spend your time simply becoming known.

Hang out with other coaches in your niche. Join forums where your ideal clients spend their time. Build a website and start your mailing list (we can help with this part if you need it!) This is the prep work that will form the foundation of a solid business in the future.

Planting the Seeds

Your seeds are your content and products. With each blog post you write, every product you create, you’re planting a seed you can harvest later. But unlike the farmer, your seeds will produce over and over again, endlessly.

In fact, you’ll likely find that blog posts you wrote years ago will continue to bring in new clients year after year, with no further help from you. Products can be sold over and over again or reworked into new offers. Podcasts, videos, ebooks, and more all continue to work for you, getting more clients on your site month after month, year after year.

When you think about it that way, it’s easy to see that planting seeds is a critical part of every business.

Nurturing Your Crop

Wouldn’t it be nice if you could just “set it and forget it”? Unfortunately, that style of business rarely works.

Instead, you must spend time nurturing.

  • Stay in touch with your email list
  • Update old blog posts with new ideas
  • Study your stats to improve your traffic and conversions
  • Improve your products

It doesn’t take much effort to update your blog posts or tweak your products, and the rewards can be fantastic.

Of course, being a farmer is a long-term investment. The work you do today may not pay off for weeks or months to come. But with a strong history of consistent “farming” in your business, you’ll soon see that those long-term rewards are paying off, getting more clients to your site consistently.

5 Life-Saving Professional Services for Stay-at-Home Moms Starting a Business

Guest post by Leslie Campos of Well Parents

Staying at home and taking care of your children is a challenge enough of its own, but simultaneously taking on the role of an entrepreneur can make your day-to-day schedule even more difficult to handle. The launch of your company is a vital and time-consuming period as a business owner, but you don’t have to do it alone. By hiring the right team of experts to stand by your side and assist with the details, you can set your business and family life up for success. Here’s a list of services that can help you with your business.

Business Consulting

While you may have expertise in a particular product or service you can sell, this doesn’t mean you’re fluent when it comes to the specifics of starting and running a business. This is where a business consultant comes in. Professionals in this field often have a business degree and several certifications, as well as experience, under their belt. They can help you focus on the most profitable business model, whether you are planning to make income through an e-commerce, affiliate, freemium, or subscription-based model.

Business Formation Services

Forming your business structure, whether that be a corporation or LLC, can be complicated and time-consuming. But you don’t have to take it on yourself, nor do you have to pay a pricey attorney to do the work. Online formation services like Zenbusiness are a convenient and affordable resource, walking you through and completing the process quickly. An LLC is a popular choice for startups, as it offers liability protection to your assets and avoids the double taxation of a corporation. LLCs also have tax advantages, and less paperwork is required during formation and later for filing (which an online service also takes care of). States have different regulations around forming an LLC, so check the rules in your state before moving ahead.

Website Development and Design

Having a space to call your own on the internet is an exciting step in becoming a business owner. A website allows potential customers to find your business, and it gives you a spot to write blogs, build out a shop, include a contact form, or display an impressive resume.

While there are several easy-to-navigate website building programs available online, a website development and design company like Steady Radiance Design can help bring your vision to life and make sure your site boasts fast load speeds and SEO. Additionally, you should take time to choose a professional you’re comfortable working with for a while since your developer may take care of hosting your website after it’s launched for a monthly fee.

Public Relations and Marketing

As soon as your business is ready to be released to the world, you need a way to announce your launch. Studies show you only have one chance to make a good first impression, so it helps to hire a public relations professional who can write great copy and start building a positive reputation for your brand. You’ll want to continue building your online presence and attract the right people to your company with the help of a digital marketing company.

Babysitting or Nanny Services

While you settle into your new role, you may want to consider hiring a babysitter or nanny to help care for your kids while you navigate the specifics of starting a new business. You may have chosen the work-at-home route so you can spend more time with your kids, but having help available when work gets stressful can help you focus on one task at a time, allowing you to dedicate your full attention to your family when the workday is over.

Even for the mom who can do it all, there’s no shame in enlisting the help of other professionals as you set your business up for success. By establishing a good foundation, you’ll be able to fulfill all your responsibilities more effectively in the long run and watch your startup grow. Let Steady Radiance Design help you in your journey — but don’t take our word for it!

Image via Unsplash