Guest post by Gloria Martinez of WomenLed.org
It is a very proud moment when you, as a business owner realize that you have grown to such an extent that you can now expand your business and make larger profits. However, although this is an exciting time, there are still plenty of adjustments and changes you will need to make to create a smooth transition. Here at Steady Radiance Design, we help businesses shine by creating awesome graphics and branding strategies, so we know a thing or two about how to help a company succeed. With that in mind, we have some considerations that you’ll want to make as you think about branching out.
Research the Market
Before you open a new office in another state or add a new product or service to your lineup, you will want to do your research to determine if expanding will bring you the profits that you desire. You’ll want to conduct market research to see if there are enough potential customers in the new area to justify building or renting out a new location. If you are thinking about adding a new service, you should survey people in your target demographic and determine if they will be interested in what you are selling.
This must be the first step. Before you even think about spending a large sum of money on your expansion, you need to understand what you are getting into and if it is worth the effort.
Can You Make Your New Service a Reality?
If you have researched the new location or market and you find that your new product will be a success, your next step will be to determine if you have the staff and personnel available to produce this new product. You’ll need to investigate the new area and determine if there are promising candidates that can work for your company and help bring your idea to life.
Even if you have the people, you will need to create a roadmap that all your employees can follow to produce your idea. Here is a template to generate a product roadmap. With this template, you can assign team members to specific projects and give them set titles and responsibilities that they will need to accomplish. As you go along, you can cross items off of the list, so you know where you stand. This type of roadmap is a great way to manage short and long-term goals so you can meet your deadlines and ensure that you have products available to sell.
Consider Your Cash Flow
You will also want to consider if you have the funds necessary to go all-in onto expand your business. Think about if you can use your existing profits or if you will need to reach out to investors for extra cash. Whichever way you go, you will want to take it one step at a time, so you don’t run out of money too quickly. After each period of expansion, take some time to look at how you are performing. Are you making enough now to continue to the next level, or should you wait a bit longer? Don’t rush when it comes to finances.
Are You Ready to Market Your New Product or Service?
Now that you have a product, you will want to ensure that you have the money and the tools to properly market to your audience. You can start small as you slowly introduce your product, but over time you will want to increase your efforts. It is a good idea to bring in some professionals during this time to produce your marketing efforts. Here at Steady Radiance Design, we provide many of these services, including producing print materials like brochures and catalogs as well as digital offerings, including website development, video production, and SEO that will help new customers find you and your new products.
As you can see, there are many considerations that you will need to make before you jump in and expand your business, but if you work strategically, you can achieve your goals. If you would like to know more about the services provided by Steady Radiance Design, then contact us at the form here.
Image by Unsplash