If there’s one thing that confuses and frustrates new (and even seasoned) copywriters when writing sales copy it’s the not-always-obvious features and benefits. (Are you thinking “I’m not a copywriter, so why should I care?” Trust me, if you’re an entrepreneur, you’re probably a copywriter.) For example, say you’re a coach and you want to […]
Affiliate Partners are a huge asset for any coach or product seller. They’re the ones who are out there singing your praises, spreading the word about your services, and helping you reach a larger audience than you could on your own. Not only that, but they generously lend their good name and reputation to your […]
The world is filled with great ideas and broke business owners with fabulous products but no sales. The fact is, ideas are not what drives most businesses success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with […]
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at […]
What do super-successful coaches and small business owners all have in common? It’s not experience. It’s not extraordinary skills. It’s not even a powerful drive. Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of […]
Navigating the Storm: Ensuring Business Survival During Inflation
/in Business OwnersMost economies are facing severe recession. Life is getting increasingly unaffordable. Your business may have been doing reasonably well, but with inflation, things are different. Why is inflation so dangerous for your business? Businesses that are unable to adjust for inflation collapse. Why? Inflation means prices go up. Costs of equipment, materials, and services go […]