7 Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?
You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.

  1. Facebook

    Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. But for business owners, Facebook is much more than that. It’s a place to connect with potential clients, and that means that when you’re sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.

  2. LinkedIn Profile

    What makes you stand out from the other business owners in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client’s problems. It’s where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume, and be sure to list your most impressive credentials.

  3. About Page

    Here’s your chance to have some fun while blowing your own horn. It’s important to know that the about page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. The purpose of your about page is to entice people to want to learn more about your services, so be sure to include a call to action on the page. Have some fun with this page too. It’s the perfect place to let your personality shine!

  4. Blog Posts

    All blog posts have a job to do. Maybe they’re meant to lead your reader to a sales page. Perhaps you’re asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it’s just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it’s copywriting that entices your reader to take that next action.

  5. Twitter

    Two hundred and eighty characters is precious little space for creating compelling content, yet that’s exactly what you must do if you hope to use Twitter as part of your overall marketing strategy. Think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take action.

  • Email

    Whether you’re sending an email about a new product or service or simply letting readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain what we would call copywriting.

  • The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you’re writing copy, and the more comfortable with the idea of it, the better (and more natural) you’ll become.

    How to Start a Conversation in (almost) Any Situation (Infographic)

    A big part of being a business owner is in-person communication. Actually, that’s a big part of just being human – it’s something we all face. If you’re anything like some of us here at Steady Radiance Design, the thought of the conversations at networking events or conferences might make you shudder. First you have the awkward small talk about everything and nothing. Then you have extended periods of silence that go on for ages. It’s all enough to make even the biggest social butterfly uncomfortable.

    Enter, this list of easy-to-remember conversations starters (what we consider to be the “best of” the options we’ve found). Having an arsenal of good, thought-provoking conversation starters can turn any event into an interesting and even entertaining experience. Keep this infographic handy on your phone or tablet for a quick idea at your next social event! (click here to go straight to the infographic)

    Start a Conversation at a Conference

    Conferences are generally a fairly easy place to start a conversation because of the multiple sessions and speakers. Above all, we’ve found that the most memorable conversations happen when the conversation is a bit unique. Therefore, we suggest a little variation on the standard conference conversation theme.

    • If you could have your everyone in your company watch a single session from this event, which would it be?
    • What have you learned that you find to be the most surprising? (add “so far” if it’s not over yet)
    • Is there any conference (real or imaginary) that you would love to attend?
    • Do you think that [industry] would benefit from more or less conferences?

    Start a Conversation at a Social Event

    Social events can be a challenge with conversations. A social event could be anything from a retirement party for a coworker to a birthday party for your niece. So not only is the event itself obscure, the people who attend will be equally so. Because of the varied nature of these events, having some tricks up your “conversationalist sleeve” can be just what you need. Here are some conversation starters that can get you going in this environment.

    • If you had to switch outfits with one person here, who would it be?
    • I’ve really itching to go on a trip. Have you traveled anywhere interesting lately?
    • What do you think are the top three ingredients for a successful party?
    • Do you have a signature drink? (gesture to their glass)

    Start a Conversation at an Industry Event

    Industry events are generally more specific and thus provide a good idea of what you might be able to talk about. However, like conferences, that conversation can tend to get a bit tedious. To help prevent that, here are some suggestions for more interesting conversation starters at an industry event.

    • By any chance, have you read anything good about [theme of event/forum]?
    • If you could spend an entire day talking to any expert in our industry, who would it be?
    • Is [theme of event/forum] a major professional focus of yours?
    • Why did you decide to come to this event/forum?

    Start a Conversation at a Happy Hour Networking Event

    Happy hour networking events are more casual than many other professional events, which broadens the topics available to you. They also tend to be filled with other locals so you can talk about the city/state you’re in, local venues, and other similar topics. In addition to that, you can talk about topics that are a bit more casual.

    • At this time on a typical [day of the week], what would you be doing?
    • What’s your favorite part about living in [city]? Least favorite?
    • If you could only attend one type of networking function for the rest of your life, would you choose breakfasts or happy hours?
    • I read an article claiming nowadays everyone has a side hustle (or four). Do you agree? Are you working on anything on the side?

     

    Check out the conversation starter infographic below. We welcome you to use this infographic on your website or other marketing materials, provided you include a link back to our website (www.steadyradiancedesign.com).

    Conversation Starters Infographic

    We welcome you to use this infographic on your website or in other marketing materials, provided you include a link back to our website (www.steadyradiancedesign.com).

    What are your go-to conversation starters? What types of events do you find the most difficult to strike up a conversation?

    Share your thoughts with us on Facebook or Twitter.