Guest post by Leslie Campos of Well Parents
Experts assert that repeat customers are more valuable than new ones because those who already have confidence in your business generally spend more money on your products and are willing to recommend your company to friends. Unfortunately, making a great first impression during a patron’s initial visit is not enough to secure his or her business well into the future. Encouraging loyalty in consumers requires careful strategizing and investment of time and resources.
Here are four things your company can do to ensure your customer’s first visit is not their last.
- Provide Superior Products
A critical factor in earning patrons’ continued business is offering goods that exceed people’s expectations. High-quality products should be visually appealing, effective, and simple to obtain and use. When consumers feel they can depend on your company to provide a good value for the money they spend, they are more likely to continue working with you moving forward. This also applies to the way you serve patrons, as, according to Ameritas, statistics show that customer service has a significant impact on the likelihood of keeping current clients and earning their recommendations. Make sure your company is reachable, friendly, and quick to resolve issues.
While offering exceptional products and services may seem to be straightforward, it isn’t always simple in practice. A good way to improve your skills related to marketing, managing employees, budgeting and similar tasks is to return to school to earn your Master of Business Administration degree. MBA programs cover a wide range of topics to sharpen your business acumen in all these areas and more. And a reputable online MBA degree program gives you the flexibility you need to earn your degree on your terms. You can earn while you learn, continuing to work full-time and manage your responsibilities while earning your degree without having to attend in-person classes.
- Foster a Sense of Community
Although connecting with individuals is a key aspect of holistic marketing techniques, Inc. magazine notes that experienced businesspeople argue that bringing patrons together as a community is another effective way to hold on to previous customers. To accomplish this, your company must consistently provide useful content and engage with patrons on public forums. For instance, you could regularly post updates on social media that people can follow to learn about new merchandise or upcoming events. For automated, high-quality posts and top-notch social media content and service, contact the pros at Steady Radiance Design!
- Reward Loyalty
Harvard Business Review notes studies have shown that rewards programs are an effective way to establish long-term customer relationships. Even so, these strategies must be carefully planned so they target the most valuable patrons without sacrificing profits. There are a number of different types of rewards programs commonly used by various businesses, including tier, subscription, point and partner programs. Though the style you employ depends on your business model, the overall goal is to offer a future benefit that clients can earn by spending more money on your products and services.
- Clarify Your Identity and Mission
While it may seem that consumers do not care who you are as long as you offer what they need, companies’ values are often very important to the public. When patrons feel they share key worldviews with your business, they are much more likely to support you with their purchases. Company goals may vary widely, but they generally speak to a desire to improve the world or individuals’ lives in some way.
Whether your business is large or small, in person or online, repeat customers are essential to your success. Remember to establish relationships with your patrons and to earn their confidence by allowing them to get to know your company and the surrounding community while enjoying your products.