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Power Up Your Social Media Marketing

One of the least expensive ways to improve your marketing is to ensure that your social media game is on point. In fact, according to a recent study from Clutch, Social Media is the second-highest priority for Small Businesses (second to a business website) and three out of five small businesses use basic social media outreach to market their brand. As an added benefit, using social media marketing can also cultivate brand loyalty!

We can hear you all now, saying “I don’t have time for social media marketing” or “I don’t know how to do it”…well we’re here to help! If you don’t have time, reach out to us and we can manage your social media for you; if you don’t know how (or just want some great tips), here are some easy ways to use social media marketing for your business.

Content creation 101

The most important part of any social media marketing plan is content creation. You need to have something to post and you’ll need to have a lot of it! Here are some of the best places to find content relevant to your business:

  1. The first place to look for content is things you’ve already created. You can repurpose content from a blog, a past newsletter or any other marketing collateral. If you sell products, you could do a weekly product spotlight with just the product image and catalog description (plus a link to the product on your website, of course!)
  2. Spotlight upcoming events.
  3. Offer freebies or discounts for your social media followers.
  4. Live stream a video of something your target audience would be interested in. You can also add some “hype” posts prior to going live to increase viewership. Here are some ideas for live videos (these can be good topics for traditional text/image posts too!)
    • Share details about your business. This can be anything from how the business started to how you got to where you are now.
    • Give an insider’s look at what you do. For example, if you manufacture something, do a sneak peek at the manufacturing process.
    • Share what makes you different from your competitors – why should potential clients choose you?
    • Do happy customer/client interviews so they can share what makes your business the best.
  5. Solve some problems. Think about the problems that your target audience faces and post ideas or solutions to those problems.

Share content from other sources

You don’t have to write everything you share on social media. Instead, you can share posts that include links to other information or articles that you find interesting, or you think your target audience would find interesting. Make sure to add some text to the post, discussing why you like the resource your sharing, and don’t forget to include a link! Also, be sure that you don’t imply that you’re the author of the content.

Make it nice to look at

Whenever you’re doing a social media post – especially for Facebook, Instagram, and Pinterest – it’s essential that you include an image (it’s actually a requirement on Instagram). The only exception to this would be if you’re doing a live video on Facebook. Coming up with images for every post you do might seem like a daunting challenge, but we’re here to tell you that it can actually be relatively easy!

Unless you have a graphic designer on staff, we recommend that you use Canva. It’s a service that let’s you create high-quality graphics and ads with an easy drag-and-drop interface. It includes access to stock images, text, icons, graphics and more! There’s even a free option that works wonderfully for basic designs.

Automate, automate, automate

When coming up with any kind of new strategy (marketing or otherwise), scalability is essential. We recommend that you post at least once a day to your business social media platforms, but to do that, you’ll need some serious automation. Automation is one of the best ways to ensure that your social media presence is consistently active. Basically all we’re talking about when we say “automation” is a service that will allow you to schedule posts in advance. There are multiple options available to schedule posts in advance, but we recommend Hootsuite for the best all-around option. All you do is set it and forget it!

 

There is obviously a lot more that we could go into for setting up a stellar social media marketing plan, but this is enough to get you started on your marketing journey!

Drop us a line if you have any questions or would like us to help you set up a marketing plan!

 

What other ideas do you have for social media marketing for small businesses?

Share your thoughts with us on Facebook or Twitter.

How to Increase Your Website Traffic Right Now for Free

You’ve just built a website (or had one built), so now you have a brand new, shiny website. It looks great, it has good SEO, and it has all the information anyone could ask for…but no one is visiting your site. Why not? Getting new website traffic is not just a matter of building a site. And while good SEO is very important, and can help increase traffic over the long term, it won’t be a fast solution to gain your site new traffic at the start. But don’t fret – there are ways to jump start your site’s traffic right now, and better yet, a lot of them are free!

Here are 5 ways to drive traffic to your site for free

1. Get Some Backlinks

Backlinks are links on other sites that go to your site. There are two reasons why this works: first, it gets your website in front of a larger audience through the backlink itself. Second, it can increase Google’s trust in your site, which also increases your search engine rankings. When Google sees your link on other trusted sites, it increases the trust of your site, hence increasing your Google ranking and then your website traffic. Here are some of our favorite ways to build backlinks to your site.

  • Write testimonials for the products or services you have used or are using. Once you purchase a product or service and have had some time to utilize it, visit the product/service website and write a testimonial about it. Be honest, but remember, this is also for your benefit, so be polite and courteous. Once you’ve written the testimonial, sign it with your name and a link back to your website.
  • Ask to be interviewed. There are plenty of websites that specialize in providing expert interviews. Once you do enough of them and are established as an expert in your field, you’ll be asked to do interviews. Until then, you will need to go looking for them. Using Google (or another search engine), search for websites that run interviews and let them know you’re interested in participating in an interview in your area of expertise.
  • Check out this article from Position Digital for more about the options above and many other ways to build backlinks on your site.

2.  Get Involved Online

Join social media groups, discussion boards, and websites that are relevant to your industry, then get involved. Comment on posts, answer questions, and join in on the conversations that people are having about your industry – and don’t forget to include a link back to your website! The more you post and interact, the more backlinks you get and the more you are seen as an expert in your field. As an added bonus, you get to help people in your industry!

3. Start Blogging

We know, we know, this is the recommendation everyone gives for increasing website traffic. Do you know why that is? Because it works. Blogging not only helps to improve your status as an expert in your industry, but it also gives search engines new content to review. The more new content you have, the more search engines like your site. Once you’ve written some blogs, use some of the ideas under the Backlinks section above to provide other sites more options for where to backlink.

4. Post to Social Media

If you don’t already have profiles on at least Facebook, Instagram, and Twitter, go sign up for them now. Go on…we’ll wait. Once you have social media profiles, start scheduling posts that are interesting to your target audience. You don’t have to create all the content you post, instead, you can post articles from other websites in your industry. The goal here is to be the place where your target audience turns when they’re looking for information. Check out our article on powering up your social media for more ways to improve your social media game.

5. Add your business to online directories

Online directories are a great resource for people looking for products or services online. Some examples of online directories are Google My Business, Yelp, Angie’s List, and Foursquare. When you add your business to these directories, you not only increase your chances of being found by potential customers who are looking for your services, but you’re also adding backlinks to your site!

 

What other ways do you have to generate traffic for your website?

Share your thoughts with us on Facebook or Twitter.