A new change to Google My Business could be a game changer for many small businesses. “Google My Business” is a free service associated with Google Maps and Search. It allows you, as a business owner, the opportunity to create a Business Profile so people searching a specific area can find your business.
In the past, this feature has been largely utilized by businesses with a “brick and mortar” location that doesn’t change. Now, with the launch of the new features, we think that’s going to change. If your business involves working out of a van or your car, but you still only service a specific area, these features will help you!
In a blog post about the new updates, SMB Product Lead, Tom Pritchard gave an overview of the types of small businesses it might help.
“Let’s say you’ve started your own business. The office you’ve leased is a 22 by 14 foot sprinter van. Every day, you find a new challenge in a new location across the areas you serve. You might be a plumber or an electrician or a landscaper, but above all you’re a business owner. We’ve recently made a few updates to Google My Business, so you can now share your service areas and information about your business via Google Maps and Search—so you can get found and tap into the many people searching for businesses like yours everyday.”
The Google My Business dashboard now provides a “service area” tab in addition to the “storefront address” tab. This distinction allows businesses without a permanent physical address the ability to target a specific service area.
With this new change to Google My Business, will you be using it to connect with more potential customers?